SONYA
Social media butterfly Sonya Esman has hundreds of thousands of followers across all the major platforms (and 1.8 million alone on Instagram!), and got her start on YouTube in 2005. The Russian-born influencer has been featured everywhere from Vogue to Into the Gloss, and has even dabbled in a little acting. Style, beauty, and travel are her go-to topics.
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SONYA ESMAN
Here’s the thing: YouTube offers everything you need to both express yourself creatively and carve out your own dream job as an influencer—you just need to know how to leverage the platform cleverly. Here, Sonya Esman shares the strategies that helped her turn vlogging into a full-time job, how to connect authentically with your audience, communicate consistently, and tips for dealing with online trolls.
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NEW-AGE ENTREPRENEURS
72 percent of Internet users have a Social Media account, opening a world of opportunities for it's most accomplished communicators.
GENUINE CONNECTION
With Social Media replacing some traditional media behaviors, understanding how to talk to an audience using these tools is the new power of this generation.
COMPELLING INFLUENCE
60% of Millennials are more likely to trust YouTube stars than movie stars, hailing in a new era of celebrity and influence.
youtube with Sonya Esman
Your Power As A Creator: Lessons in YouTube Communication
About the course

Here’s the thing: YouTube offers everything you need to both express yourself creatively and carve out your own dream job as an influencer—you just need to know how to leverage the platform cleverly. Here, Sonya Esman shares...

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Sonya Esman

Your Power As A Creator: Lessons in YouTube Communication

This course has totally transformed my way of thinking and allowed me to see my unique qualities as a person to stand out as an aspiring influencer… I love how honest Sonya was - she teaches you to approach YouTube with a completely different mindset. I've definitely learned a lot and would recommend this course over and over again.

Jenny
Thank You